Retail media means a shop selling its ad space to brands. We help retailers build that offer,
and help brands and agencies buy it where it pays off. From strategy and technology to ad operations
and reporting: one plan, with clear ownership and an agreed way to measure results.
We bring together the retailer's, the brand's and the agency's point of view.
For retailers and inventory owners
We build an offer that is ready to sell, run and measure.
We start with data, traffic and the places where you meet your customers. From that we shape the offer,
the sales model, the campaign workflow and the reporting. The result: your team knows
what it sells, to whom, through which process and how it will show the results.
Potential audit: data, traffic, channels and constraints
Inventory map: onsite, offsite, in-store and audience extension
Offer model, rate card, packages and rollout priorities
Sales, ad operations, reporting and ownership
For brands, agencies and media partners
We pick the media buy that gets the best result.
We compare retailer media networks, marketplaces and platforms by goal,
data, cost and measurement. The result: the budget goes where the edge comes from the moment
of purchase, not just from a placement being available.
Choosing networks, formats and data for the campaign goal
Comparing offers from retailers, marketplaces and platforms
Test plan, brief, negotiation, measurement terms and report
Benchmarking results against other digital channels
What we answer
We sort out the questions that keep coming back before the budget decision.
Not every project starts in the same place. Sometimes you need to check the potential,
sometimes choose the technology, and sometimes decide where a brand should buy media.
If you are a retailer
Do we have the potential for our own media offer?
What inventory can we sell without spoiling the customer experience?
Should we build our own model or go with a vendor?
How do we connect onsite, offsite, in-store and data?
Who will take the brief, set up the campaign and own the report?
If you are a brand or an agency
Where should we buy retail media for a specific category?
Which networks, marketplaces and platforms make sense?
How do we compare offers that don't line up easily?
How do we plan a test so it ends with more than an impressions report?
When does retailer data give an edge, and when is it just an add-on to reach?
Where to buy
Not every budget should go to the same places.
We know our way around retailer media ecosystems, marketplace ads, commerce media,
programmatic and in-store. We pick the places where you can buy reach,
purchase intent, data or context at the shelf, not just one more format in the media plan.
Buying well means comparing data, formats, inventory and what can be measured.
Retail networksmedia programmes of large chains, e-grocery, convenience, beauty, DIY
Technology platformsCriteo, CitrusAd, Kevel, Topsort, GoWit, other RMN solutions
Offsite and programmaticDSP, retailer data, audience extension, campaigns outside the shop
In-store mediascreens, digital signage, audio, sampling, placements along the shopper's path
Social and commercecampaigns that support sales, shoppable media, retail audiences
Platform names are examples of buying ecosystems and areas of expertise.
They do not imply an official partnership or agency relationship.
Experience
We know this industry from every side of the table.
For each project we bring in experts who know both the conversations about inventory, data and technology,
and the briefs, operational limits, brand expectations and day-to-day campaign work.
We step in where strategy, sales, technology, data and media have to start working together.
